Case Study

The Challenge

The client came to us with a challenge: their digital platforms, particularly the stock locator and vehicle sales web pages, were not performing well enough to meet their growing customer expectations. These platforms were slow and difficult to use, causing frustration among customers and inefficiencies within the company. The client needed a solution that would improve both the user experience and internal operations. The challenge wasn’t just about making small tweaks—it required a complete redesign of the user interfaces and upgrades to the backend technology to ensure everything ran smoothly. Interone, the client’s project manager, was responsible for overseeing the project and coordinating between their internal teams and ours.

The issues with the digital platforms were impacting the company's operations. The poor performance of the stock locator and sales pages led to delays, frustrated customers, and inefficiencies within the company. It became clear that these problems needed to be resolved to improve operational flow and meet customer expectations for fast and easy access to information.

Some specific pain points we addressed included:

• Outdated User Interface: The existing user interface (UI) was difficult to navigate and not visually appealing. It needed to be updated to be more modern and user-friendly.
• Backend Performance: The backend services were slow, and the stock locator system needed significant upgrades to work more efficiently.
• Integration Problems: The new features needed to fit seamlessly with the existing system, which posed challenges due to the complexity of integration.
• Speed and Flexibility: The development process needed to be flexible to handle quick changes and new ideas from the client.
• Customer Satisfaction: The digital platform issues were hurting customer satisfaction, making it harder to engage users and meet their needs.

Key Features Delivered

To solve the client’s challenges, we proposed a solution that focused on both the frontend (what users see) and the backend (the technology that powers the system). The main goal was to make the stock locator and vehicle sales web pages easier to use, faster, and more efficient. Our team at Intertec, including JavaScript developers, a Java developer, and a UX designer, worked closely with the client’s team. We redesigned the user interface, optimized the backend, and integrated new technologies to ensure the platform was faster, more user-friendly, and better able to handle the demands of the business.

We used modern JavaScript technologies for frontend development to make the website interactive and responsive on all devices. For backend development, we improved the system using Java, making it faster and more reliable. We also integrated AWS RDS for better data management and storage. Our UX designer redesigned the user interface based on user feedback and testing, making it easier to navigate and visually appealing. We also used A/B testing to compare different design options and choose the best ones for users.

The process began with a detailed review of the client’s needs, allowing us to understand what changes were necessary. We then moved into the design phase, where we created wireframes and prototypes to showcase the new platform. After approval, our development team worked on both frontend and backend improvements. Throughout the project, we held regular meetings with the client’s team to ensure progress was on track. Once the design was implemented, we launched the platform in phases to minimize disruption, monitoring the system and making adjustments as needed.

The project followed a clear timeline, with stages for planning and requirements gathering, the design phase, frontend and backend development, testing, and post-implementation monitoring.

Results That Matter

By working with us through a team extension model, the client saved money on hiring new staff or contractors, gaining access to the right skills without the costs of recruitment and training. This approach also allowed them to scale their team as needed without long-term commitments. The client saw major improvements in the efficiency of their digital platforms, with faster stock locator and vehicle sales pages, leading to less downtime, fewer errors, and a better experience for both customers and employees.

We also enhanced the platform’s capabilities, making it more user-friendly and better equipped to handle future updates, while improving backend management for smarter business decisions. With these upgrades, the client gained a competitive advantage by offering a faster, more efficient website, providing a better customer experience, and staying ahead of competitors. This partnership helped the client achieve their goal of delivering a modern, reliable, and user-friendly digital experience, supporting their vision of shaping the future of mobility.